Hey Miss Pandora,
I'm no expert here...very new in fact but if it's any help I can tell you what I would be looking for.
The name is a bit irrelevant...if you're still offering domination keep it...if not, then you can change or keep it, I wouldn't stress over that. What I generally look for is a current ad somewhere...the reco section is nice to find a lady but I think there's just too many in there and some might not be taking new clients, some may have retired...it's just not a reliable way to find someone (it's good to validate once you've found someone you're interested in...). I suggest you list your ad on this site (ads section or schedule announcement section) or on the other popular ad site...The information I look for in an ad is: clear pictures, description (height, weight, etc), in or out, availabilities, LOCATION TYPE (this is huge for me, whether it's a hotel, private apartment, spa...) and if your willing to list, rates (this is helpful to accelerate the hobbyist's research). If there are any restrictions, list it and stick to it. When I see something like "safe only" I expect the lady to stick to it and I'm not offended by restrictions, it just reduces the possibility of getting a surprise once you show up.
The more info you give the less back and forth texting is required and it saves everyone's time but I understand if there are somethings you prefer to not post publicly...
If you offer something that is unique or hard to find...make sure you indicate that the option is available...that will definitely make you stand out vs other ads.
so basically...as far as im concerned it's about visibility (the ads), level of information (details of your ad) and of course, recommendations (to make sure what's claimed in the ad is legit..)
hope this helps...good luck with the change in service!