This is a very common thing with the ladies... Always looking for the "Reason" the business gets slow at times and always looking for answers as to why they get no shows and cancellation more at different times of the year.
Most NO SHOWS can be stopped by screening your calls properly. Use the Caller ID and CALL BACK the number to verify it. Most guys will not pull a NO SHOW on someone without having the decency to call and properly cancel if you have their number. They know that come appointment time one very upset SP is going to give them a call asking WTF! It's not 100% but it sure helps for those who screen calls. It also makes the call a little more safer as that phone number is now a connection between the guy and the lady... I doubt someone dangerous is going to want to leave a number that can be traced back to them.
Most of the ladies look for reasons when things are slow. I guess most of us do that when the business we are in takes a drop in sales/traffic/work load/etc....
You can spend a good portion of your day trying to figure this one out but it's not really worth the effort. It's WAY easier to just plan for these lows (Put some money aside for the slow periods) and just accept that this is part of EVERY business and it will happen. Stop stressing out and trying to point a finger at what you think is causing the slowness as your just going to convince yourself of something that is probably not correct.
We have been tracking patterns in this industry since 1996 and the answer for this is... (Drum roll please)... It has no pattern EXCEPT for a few obvious LOW spots.
1) The end of Aug is SLOW every year! (Kids out of school, getting ready to go back to school, family summer vacations, etc...) This is the most popular summer weekend in the tourist industry!!
2) 1 week before and 1 week after Xmass (No need to explain this one right?) New years day too? NOT...
3) January/February for 2 weeks every year (We sum this up to winter blues and getting your credit card statements from Xmass! but we never know what two weeks it will be but for sure 2 weeks around this time it does drop... one year we did not see this and come April we saw a real low drop for 2 weeks and that was obvious weather patterns (Long winter/early spring ... warm winter/cold spring etc...) it does effect this business and you never know when this is coming exactly... so just put some cash aside for these times.
4) First nice weekend of spring (A lot of the ladies take this time off too)
5) Thanksgiving, Easter, Valentines, long weekends, really large sporting events (etc)... they also effect the business.
The rest has NO identifiable pattern. You can try to blame it on the economy as a low economy brings more people into this business causing more competition and the overall amount of "Recreational money" the guys have gets a lot smaller so yes the economy does effect it but a low economy BUT it also brings more guys (New guys) in to the mix as well so it's not hit as hard as one would assume.
Remember money and sex are the two big things couples fight about... When the economy drops and the money gets tight the stress levels go up, the fighting between couples goes up and the sex stops!! FACT OF LIFE... and I hate to admit it but that is good for this business for all you ladies!! When economy starts to get good again business will decrease a little at first! It's OPPOSITE of what everyone ASSUMES!
As for NO SHOWS... This time of year it will obviously be higher. Kids are still home from school, Family vacations, relatives coming for visits, back to school shopping, etc.. etc... and all those people taking time OFF work for family vacations makes other people have to work more (Overtime to cover shifts, higher work loads, etc) it's all relevant....
A lot of LAST MINUTE things come up this time of the year for the "Family Man" and well... kids and family (for most people) come first so recreational visits take a back seat so stuff will get canceled more this time of year.
Picture this... The guy is all ready to come see the lady he has chosen and the door bell rings and it's his brother or uncle or who knows who just "DROPS BY" for a visit... URH!? Probably with his annoying kids and wife... (Many of us have been in similar situations)
This happens EVERY YEAR... Come September 17th (Or around that time) once the kids are back in school and the routine is back... things will pick up.
Summer sucks as a lot more things can get in the way or throw a guys schedule off. Don't spend all your time looking for reasons why the business slows down.... it happens to EVERY PROVIDER & EVERY BUSINESS ... It can not be busy 100% of the time and it does take a little planning and anticipation.