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I think what you're doing wrong is letting the assholes get you down :) Alas, there will always be assholes. I don't see that we can do much about it, and I don't see that it's worth worrying about...

I am going to disagree a bit with the guys, not that you are doing something wrong necessarily but if you don't see a decent conversion rate with clients and are spending a significant amount of time responding to inquiries without some sort of compensation for that time (which should be in your fee structure) then you may need to reevaluate your marketing to see if you are reaching your target audience. I've never looked at your business plan so please don't think this is a specific critique this is just some general observations about the industry, it's up to you to figure out what applies and what doesn't. Often I find that some ladies believe casting a very wide net is a good thing, they try to appeal to as broad an audience as possible in hopes that they will reach as many potential clients as possible, this can actually work against you. If I use myself as an example (I always do - just trying not to single anyone out) if I were to advertise on some websites, leave out my 2hr min. and my rates then I would find that I would have a significant number of inquiries however many, many clients would not be interested in the longer engagement and I would spend a lot of time responding to those clients and not be able to focus my time on the ones that are interested in the types of dates I offer. This would be poor time management and I am going to end up with less bookings than I would with a targeted marketing plan; my frustration with having to respond to so many inquires may begin to show in my responses, my time is divided thus I may not be able to include certain services (ie. concierge services, referrals, etc.) or I may simply not be able to respond to conversational emails which help establish an ongoing relationship. Another common issue is as you work in the industry you sometimes develop a bit of a niche, you establish yourself and without noticing it you may specialize in one type of date or another and subtly begin to dissuade potential clients that do not fit your date preferences. For myself this was a slow process but it became evident to me when I read a post on another review site criticizing me for declining a date that the potential client felt was a fair request. It was not until that time that I realized my responses to inquiries had changed over the months/years and I had developed my own interests and preferences and I needed to adjust my marketing to reflect that. In any regular job/career an annual review would provide the feedback you would need to see this sort of change but in this line of work it's often difficult to find objective outside feedback however it is important in order to effectively manage not only your time but your marketing. There are a lot of different areas that you might want to look at the above is just two examples, basically it all comes down to stepping back and taking a look at your marketing, the time you spend on an inquiry, the number of people that contact you that are in your target audience and your conversion rates. Evaluate it, ask for an outside opinion if needed and make a few key changes, if you don't see any improvement then ask for some help and go through the process again. I don't know if the above will be of any help but it never hurts to stop and take a look at your process every now and then, we all have areas we can improve on and sometimes just writing them out, looking at the actual numbers and getting feedback can change our perspective in areas where we least expect it. Good luck!

At the end of the day, your ads should be an enticing description about yourself. Use words that you understand the meaning of and use the term less is more when it comes to descriptive words. Whether you write a long advert or just a short teaser, you want to get your point across clean and simple - yet interesting. If you use more descriptive words to describe yourself you could be selling yourself short, as this is a fantasy, a second life and an escape, you want to entice - not scare away your potential guests. More and more gentlemen take the time to read what we write in our ads, if we sound too fake or too out of reach they will move on to the next lady. Plus if you advertise as soft and sensual, yet all your recco's describe you as a dominate pse type of gal eventually it will catch up to you.... And as it'e been already stated, use spell check as some words when spelt wrong mean something completely different.

It was at the CNE (Canadian National Exhibition - Toronto) when I was about 7 years old. Sometime in the early 60s. I begged my dad to take me on the roller coaster. The name of the RC was: "The Flyer". I marveled at the swooping and screaming coming from the cars. I wanted to share the experience and thrills. I wanted it sooo bad. "Dad, Dad..can we go on the roller coaster, can we, can we???? huuhhhh?? puuulleeeeez??!!!". Typical 7 yr old crap. "Ok, ok ok fergoodnessake", he said (or something like that). "Ok, let's go do it." "Yay", I said to myself. "At last, I get to go on the roller coaster". It was a Woody. Probably designed and built sometime in the 30's. They just slapped a new coat of paint on it every couple of years to pass the safety inspection. Obviously, they had fewer safety restrictions back in those days - I was barely 4ft tall. But, what the hell. So, Dad & I get into the lead car. "Oh, this is going to be sooo cool!" I think to myself. The ride starts. We get going, and start to climb the first hill. Reality starts to set-in. "Hey, waitasecond - this hill is really frigging HIGH!". And, we're still climbing. We're up, like, a million feet in the air. I can see all of Toronto from this height. But, the pleasant scenery is about to change. We reach the top. I'm looking down from the top and the car slows down just for laughs and to build a little extra suspense. Holy crap - I can't believe they do this kind of crap to little kids!! OMFG, we're going down and we're gonna be killed - I'm gonna fly out of this thing HOLY SHHHHIIIII***! My dad is laughing his balls off all the way down just looking at the terror in my face. It was a combination of dad's laughter and my silent screams: "HOLY SHIII TT -HA HA HA HA HA, SHIIII -HA HA HA HA HA, FUUUUCCCC HH AHAHHHAAAAAA!!!" The longer I screamed, the louder my Fuc*ing dad laughed (the insensitive bastar*). This ride was back in the days when they really gave you some of your money's worth too. More than just a couple of flings around the track. Never been on another Roller Coaster since. I'm such a pussy. They have some really insane rides now. Anyone a fan?

Booked a 10am date with them, but when I arrived at the location I was unable to get a hold of them. I found out 1.5hrs later that they just woke up! oh well we were all 20 once and slept til noon. I was kinda upset but decided to re-book for 2pm. And I am glad I did! Their pics are accurate and they're porn stars so I'm not gonna describe them physically. They did some work for pegasproductions. A duo has always been a fantasy for me and I am glad I met these 2 and the fact that they allow video. This is my first duo. I'm in my 20's so it is nice to have a duo with a 19 and 21y/o. Without further adieu I arrived for the 2nd arranged time on time. Was greeted at the door by a gorgeous brunette (Kendra) and an equally hot blonde (Kathy). It is always a pleasure when the girls turn out as hot as their pics on their ad. We proceeded to the bed area and chatted for a bit and talked about what we are gonna do. then took a few pictures. undressed. and started record! First I got them to make out with each other, then I started kissing Kathy and caressing her body then Kendra. Then we went for the bbbj while Kathy was doing that Kendra was showing the jewels some love and they would switch or both lick the pole at the same time (it was heaven!). Then I got Kathy to do DATY on Kendra and I went to do DATY on Kathy. after Kathy came. She mounted me RCG and I did DATY on Kendra. They switched and after that we went for Doggy with Kathy and digits with Kendra then Doggy with Kendra and digits with Kathy. Then Mish with kathy ending with a pearl necklace. Phew! I've never multitasked and sweat so much in my life. We then took a few more pics got dressed and said our goodbyes I re-booked Kathy as soon as I got home! This is their first tour anywhere in Canada doing this type of work. Treat them well gents!

I think that a nice professional photo shoot tends to demonstrate the lady's commitment to the business. it speaks to her professionalism in a way that taking a few pics with your phone doesn't. This doesn't mean that photos have to be done up in such a way that they no longer reflect the individual. Photos that are too overdone can, as you say, be a problem as well. And, at the end of the day, we're guys ... so we are drawn to glossy packages!! :icon_biggrin: I can think of a number of albums on CERB that really achieve this. Two examples are from ladies who've posted in this thread. Sophia's "Jazz it up" and "Alice in Wonderland" albums, in combination with her more candid Cuba shots, are great examples. Emily Rushton's albums are beautiful professionally done photos, but when I first met her I was amazed at how well they captured the woman standing in front of me. As with all things, it seems to me there is a balance. And a well done photo shoot should, like the advertising, be a reflection of yourself. A professional photographer should be able to achieve that. Porthos

I really have to fully agree and disagree with you there Cristy; while I also don't like air brushed photos (that's a bit over the top) I think professional or semi-professional photos (no low res web cam junk please) that are not touched up but well taken indicate the lady has put some effort into her brand. I don't care as much about appearances as some, but one really great lady with touched up "professional" photos I almost didn't book. Thank goodness she was less glamorous in person (still VERY beautiful, in fact more so) and therefore even more attractive to me than the girl in her pictures. And I think the establishment of a "brand" is something to give some serious thought to if you're serious. Your own domain name only costs $10 - $15/year, web hosting under your own domain name is only $50/year and your email address and responses should be under that custom domain name. Yes, you can still use Gmail and have your email come and go from cristycurves.com (Google Apps), btw that domain name (cristycurves.com) IS still available :) I see the ladies with a custom domain name and web site as serious, career minded professionals more easily then one using a hotmail or gmail address and piggy-backing on some other escort site. For my business I do have my own domain name, hosting and use Google Apps and get a lot more respect then if I was using generic email. Even more respect from the ladies when my email comes from my real business email, yet another way for them to check me out and know I am who I say I am.

I have the same thinking as ER on this one. I think you need to be true to your ads...." as advertised.." to put it that way. It will catch up to you. I have tried the PSE thing, but in short time I found that I was not PSE enough to support my advertising as such. Although somethings that I do, I consider PSE service, but not all the way. So I had come to am impasse with this form of service. I would rather offer what I feel most natural with rather than forcing it out of me. In the end the client will know if it is a natural service or not. The word "Elite" does not necessarily mean you are more expensive ( although does suggest such in some cases ) but I take it as not taking every call that I get. I choose through carefully screening and from the personality that comes across in their inquiry. As expmple.... " how much baby" will not get a responds from me. As I am catering for gentlemen and provide a " date like experience" with the men whom I feel comfortable with. And whom meets my booking requirements. " what is your donation expected for a GFE date?" This is the inquiry I will respond to. So for me, I may state "Elite"....meaning I will pick who I want to be with based on how they interact with me, not dollar value. This is my Elite. But yes, If you are advertising as a sweetheart kind of girl, then yes you should be polite, soft spoken. But if you are more of dominate type, a wild child, then perhaps perhaps sweetheart may not be the right word??? If you are a rocker chick, then perhaps Sweet and nice may not fit?? " there is an a** for every seat" as said by a used car sales men, and holds true for this too. No shame in advertising as you are! I find it admirable for the ladies who are mature in age, or a voluptuois shapes or small chest, that speak honestly of their attributes...In the end of the day, you will been seen for who you are!

If an SP is using words or phrases such as "top notch", "the Best", etc it usually is an indication that they are trying to oversell their services and a tall order to live up to if you ask me. If a potential client falls for this sort of advertising, they are bound to be disappointed. There is a reason a person will look at your ad. Something obviously caught their eye but if it is something like "I am the best", they may or may not believe it. Then again what is considered the best? The words "classy", "VIP", "Elite" are often overused in my opinion and once again a way to make clients believe they are offering something that may be better. Now I know many SPs use this words and many may provide a great experience for clients while others just tend to throw it in there. It's just like the term GFE used in advertising which may or may not be true. All of these terms are common within the adult industry. I find the best way to describe yourself is by being genuine. While we as SPs are offering a fantasy, if you let your audience know who you are as a person while describing your attributes in a way that reflects on your services, you will definitely create a buzz where they will want to know more. This will lead to more bookings. Everyone is intuitive to a certain extent and they can hone in on what is considered phony or fake. Your advertising should clear, concise and above everything else, keep it real! Be yourself and you will reap the rewards.

I tend to take a lot of that with a grain of salt. I look for a correspondence between the descriptors and what I read in recos. The only thing is not to overdo. Make sure you feel that the descriptors capture who you feel you are. Also, make sure there is a correspondence between the terms used and the advert overall. Sometimes you see adverts (not usually on CERB) that use terms like "elite" and "classy" and say that you could take the lady to a business function or elite dinner function, yet the ad is full of grammar and spelling mistakes. I'm not a grammar nazi, but it always makes me think, "nope ... I don't think those words mean what you think they do". The ad is how you've chosen to present yourself, so it can be very important how it's done. Porthos

I have found that if the advertisement says she is everything to everyone, I'm less inclined to believe it or take it at face value. If it's all over the place there is no sense of "focus". Of course it's hard to beat a good review (and CERB is a review board first). Who can say they are "the best"? There is always somebody better, but when a review says they are "the best" then I have to accept that they are "the best" the reviewer has encountered. But if the ad uses way too many complementary words, it's either not true or she probably isn't really great at many of them (a true chameleon being the exception), I guess that would be over selling. Of course always use the words "utmost discretion guaranteed" and mean it. I like ads that appear to be honest, tasteful and point to reviews that speak for themselves. They only need to contain the basic information with a "hint" of any thing she might specialize in or be particularly good at. I guess I really view ads as a notice of availability and don't really try to interpret them too much anyways (unless they are way over the top, too good to be true), it's the reviews matched with the availability that the ad conveys that count. Truth in advertising is definitely the way to go. You'll attract the right sort of clients for you and they will give good reviews as their expectations are fully met. My tastes are probably different than many, I'm more interested in the person and how easily I can get to know them on a "professional" level. Others are likely way more interested in services but I can only get interested in that if I like the SP as a person first.

I run a successful consulting company. Like this business, we get paid for billable time. Everything else is a cost. Three years ago, we implemented a better comm strategy that increased profits by 22%. Simply put: 1) answer repeat clients first and fast 2) Qualified contacts - some previous communication, send a personal message quickly to close business 3) New enquiries - send questions template to get them to work on telling you in detail what their needs are. Spend your time where you make your money

I like Emma because she has awesome big natural boobies and knows how to take care of a woman but seriously, she is the coolest best best friend ever with a personality that rocks!

It's not you, sweet cheeks, it's them, but when you get a slew all in a row, you start to doubt yourself. I find these days, most people do not practice etiquette in following up to emails, with even a simple, thanks, no thanks. Keep your chin up and just keep doing what you do. Don't change because of a few morons.

Had the pleasure of Em's company. Em was looking absolutely radiant today, which I was very pleased to see as she has had more than one would want to deal with lately and more than I ever hope to deal with in my lifetime. Em has lost a bit of weight but talk about a petite treat, lookin real fine girl. I do hope to see the true to life hair colour as I think you would be over the top gorgeous by you describing the colour. Keep your chin up. ROAR!!!

This video might help a few guys that can't read.

A new one for you all to enjoy! xo Emily Marie

I am back from Toronto....I sign a lease when I was there...a totally awesome new one bedroom apartment :D 3 weeks! also this is my new kitchen. (you can't see but there is a dishwasher)

Soul-crushing, indeed! The statistics on job happiness speak for themselves. Most notably that a shocking 87% of people who only stayed in a job (often government) for the pension kick the bucket before they cash their first pension cheque. The only thing you should ever want is happiness. (And less materialism will allow you more freedom, but these days everyone mistakes happiness for a big tv or fast car.) It takes all kinds to make the world go 'round, and there's a niche for everyone. True happiness comes from fulfillment, and fulfillment has nothing to do with materialism and everything to do with living each day fully, with joy, and in harmony with your true nature. And be aware that who we are may not be who we wanted to be. (I've run into this with friends a few times.) Posted via Mobile Device